It began with a mission to spread the good feeling


Fresh Food Concepts started in 2014 with a mission to spread some goodness. We aspire to create an organization that stands for things that matter - our own health and the health of our environment. And we are serious about it!

The health benefits of eating more fruit and vegetables are well known, yet most of us don't consume our recommended daily fruit and vegetable intake. Some people use juices to detoxify, while some subscribe to 'juicing' as a diet. As long as you do so under medical guidance, power to you! Our goal simply is to make tasty, healthy, premium juices, which help people get more fruit & vegetables conveniently into their diets.

We've used leading mixologists, accomplished nutritionists and F&B experts to arrive at our blends, which we tested, tasted and tweaked. Rinse-repeat till we arrived at a range of products which we believed were the right balance of taste and health. These blends have been available at over 500 locations in Delhi-NCR (mostly QSRs, Hotels and Restaurants, under the brand 'Juice-Up') and starting Oct 2017, post the complete upgradation of our production facility to ensure purity and longer shelf life, our 'Imagine' branded juices are now finally available across modern retail outlets in Delhi-NCR. Imagine will shortly be available at over 1000 locations across all major cities of India - next stop, Mumbai!

While we love juices, imagine an exciting future of many more tasty, healthy and premium 'clean label' beverages. Thank you for all your support & love till date, and hope for your patronage in our future adventures. Let's Imagine together!”

Team Imagine

A passionate, obsessive group of friends, who having done the expected IIM/IIT/Ivy-league, Banking/Consulting/IT life circuit, decided to shock their parents and spouses and become 'juice wallahs'. We love to eat & drink, we love to argue about our dreams & fears and we love to create. We can't stop imagining fresh ideas, and just hope to create awesome products. We fortunately keep running into like-minded dreamers, long may the Imagine journey continue.

Good feeling available at

Amazon Logo
Bigbasket Logo
Grofers Logo
MB Logo
Satva Cart Logo
Zomato Logo
24seven Logo
Big Bazaar Logo
Big Bazaar Next Gen Logo
Foodhall Logo
Gopala Logo
Hypercity Logo
Krishna Super Marche Logo
Le Marche Logo
modern Bazaar Logo
Spar Logo
Spencers Logo