Our goal is simple - consuming an Imagine product should deliver tasty, purified goodness across your physical and mental being! Selling ‘raw’ and unprocessed juices is an attractive western trend. While we would love to deliver pristine, home-like completely unprocessed beverages to our customers, in a country like India with a high ambient temperature and unfortunate levels of environmental issues that would be irresponsible and unsafe. We know, because we conducted extensive tests and trials. We continuously strive to exceed established standards. We invite our corporate customers to conduct random audits and rate against.
Source high quality fruits, directly from farmers. No middlemen. [Our Apples are from an exclusive orchard in Narkanda] Thus we put great care and effort into creating our juices. Our secret for excellence is simple – the same which every top chef/producer in the world follows, for food and beverages - source the best ingredients, and treat them with respect. From sourcing high quality ingredients from handpicked farms, even in far flung places, to selecting only those pieces which are in good condition, to being very particular about hygiene, sanitation and safety in our operating practices, we don't take any shortcuts.
Fruits are sorted, cleaned and triple washed thoroughly. [Beetroot is the nemesis of our washing team!]
Depending on the fruit, it is cut, destoned and peeled prior to extraction. [We leave the peel on our oranges, for that special sharpness courtesy the Orange rind's natural oil]
Juice is then gently extracted by pressing the prepared fruits [Just like the Japanese use multiple layers of muslin to extract clear soya sauce, we too utilize the same 750 year old pressing technique!] Our production facility is fanatically maintained and kept in pristine working order. At Imagine, we constantly innovate and test various processing technologies. Currently, all Imagine products are created at our HACCP certified facility, under our FSSAI license, using a mixture of Flash and UV processing, to eliminate pathogens and spoilage micro-organisms. To ensure optimal sterilization, we apply a combination of flash, steam or UV processing techniques, to the juices, glass bottles and caps.
Pressed juices are blended, sterilized via mild heat, applied indirectly, for merely a few seconds and immediately chilled, to capture maximum taste and nutrition [We exhaustively tested all available solutions in the market and eventually custom built our one-of-a-kind line]
Purified and chilled juice is now cold-filled into pre-sterilized and quadruple washed, customized glass bottles in our aseptic, automated bottling plant [Glass over Plastic was a no-brainer for us. Save the planet. Save the juice. Save yourself!]
We use our own cold-chain logistics to ensure fresh goodness is delivered to our valued partners & customers.